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Julie Pelipas Launches Her Clothing Brand
Fashion

Julie Pelipas Launches Her Clothing Brand

The stylist of Ukrainian Vogue, whose covers we adore, told on her Instagram stories that in June 2020 the first drop of her own clothing brand would be released. The bettter brand’s ideology includes upcycling – the reuse of finished material without trying to recycle it, justified by the desire to keep the planet blue and by the love for working with vintage fabrics. 
Advertising campaign was filmed in India. We managed to catch the creator’s codes on the main characters: two shirts worn on each other, nude colors, oversized white trousers, monochrome and minimalism honed to perfection.