ASAI informed that it would donate the whole profit on its latest dress “Hot Wok Dress” to Black Lives Matter. SAVAGE X FENTY donates money to Black Lives Matter and The Bail Project, which provides free bail assistance to those who need it. COLLINA STRADA donates 50% of its sales profit on weekends to different rescue funds. The Copenhagen-based label Ganni promised 100.000 Euros, that will be divided among Black Lives Matter, civil rights organization NAACP and nonprofit legal advice initiative ACLU. MARQUES ALMEIDA announced that it would donate 20% of sales profit to Black Lives Matter. MEDEA SISTERS proclaimed that it would donate 100% of special sales profit till Sunday, June 9. The brand OTTOLINGER in Berlin told that till June 5 the 100% of its profit would be donated to the association Black Visions. The American label of glasses Warby Parker announced about the donation in the amount of 1 million dollars to organizations and initiatives fighting against systemic racism. HELMUT LANG posted a series of links to reserves and told that the non-opened sum had to be given to ACLU.
And the cherry on top: Nike published a touching video that was widely spread and, to the great surprise, was retweeted by Adidas. In our opinion it is really a serious approach! Peace love moda everyone!