Burberry Paints Sand Dunes with its Monogram

The fashion house Burberry holds a large-scale campaign  #TBSummerMonogram, within which covers various surfaces with its monogram.
The new chapter of the campaign turned out to be extremely large-scale: for this Burberry hired artist Nathaniel Alapide who creates large sand art and has been doing land art near Dubai for eight years. At the request of the fashion house, the artist decorated an area of sand dunes near Dubai with the Burberry monogram. Another chapter of the campaign was decorating sails: yachts with monogram-covered sails arrived in the port city of Shenzhen in China.