Heaven new brand from Marc Jacobs

Heaven – New Brand from Marc Jacobs

Heaven is a new brand from Marc Jacobs and Ava Nirui. Nirui has crossed the line from a viral fashion bootlegger (known as @avanope) to a conscientious brand employee. They met thanks to Marc Jacobs' hoodie in this account and as a result she was offered a full role in the brand. In fact, such a partnership is a current expression of what the Marc Jacobs brand embodied from the very first days of its existence in New York City in the 80's: community, inclusiveness, creativity, self-expression and a sense of being a bit outsider.